My story

Having grown up at the beaches of northeastern Florida, I am definitely a world away as I am presently living in Stockholm.  I have been very successful and fulfilled in my past careers as a social worker and attorney.

Embarking on this journey at the intersection of digital technologies and data has become my passion.

My Profile

I have an analytical ability to translate business objectives into actionable digital strategies while generating value and building your company's brand.  I identify ways your business should be leveraging its data while combining business strategy with the what, the how, & why of analytics.

As a Hyper Island alum, I learned how to work in collaborative teams. I have helped to create innovative  digital strategies for well-known Swedish companies and brands.

I believe in using the right tools for the right job whether it is Google Analytics, Excel, or R.  I am all about efficiency.