As the largest pharmaceutical company in Sweden,  Apoteket is well-known for it's promise of providing quality services and products to customers both off-line and on-line

Our challenge was to analyze customer behavior, devise a new e-commerce digital strategy, and increase conversion rates.

My Role:  Conducted a market analysis, researched competitors, and my findings were instrumental in developing a new concept service that would increase Apoteket’s market share.

Technical Tools & Skills: Google Analytics, Data Mining, & Market Analyst

Additional Roles: Web Analyst | Concept Developer | Business Strategist