As the largest pharmaceutical company in Sweden, Apoteket is well-known for it's promise of providing quality services and products to customers both off-line and on-line
Our challenge was to analyze customer behavior, devise a new e-commerce digital strategy, and increase conversion rates.
Apoteket: How can we increase conversion rates?
My Role: Conducted a market analysis, researched competitors, and my findings were instrumental in developing a new concept service that would increase Apoteket’s market share.
Technical Tools & Skills: Google Analytics, Data Mining, & Market Analyst
Additional Roles: Web Analyst | Concept Developer | Business Strategist
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