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Here is a breakdown of the salary list. https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1457640062446-D2VFGLO9QD1PXF4PVL0U/image-asset.png Blog - Are all tech jobs created equal? https://www.anitaowens.net/blog/2016/3/10/the-challen monthly 0.5 2017-05-20 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1457613756230-0OKVLL1YLIYKBTW3DCZY/image-asset.jpeg Blog - The challenges of strategy https://www.anitaowens.net/blog/2016/2/23/open-data monthly 0.5 2017-05-20 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1456218047465-A2LOMX5YBPL0MA9O526E/image-asset.jpeg Blog - Open Data https://www.anitaowens.net/blog/2016/2/19/4-tips-to-improve-your-presentation-skills monthly 0.5 2017-05-20 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1455878265569-IIYAP4DY6YW3L0Y1C1ZS/image-asset.jpeg Blog - 6 tips to improve your data presentation https://www.anitaowens.net/blog/2016/2/6/going-digital monthly 0.5 2017-05-20 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1454790236125-GWWUU7KHX3MTX7ATZ8AF/digital Blog - Going Digital "Digital Strategy" is more than a buzz word. https://www.anitaowens.net/blog/2016/1/30/heretodaygonetomorrow monthly 0.5 2017-05-20 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1454135517210-0FPF68I8FZ3IF3FU4NLX/image-asset.jpeg Blog - Here today, gone tomorrow! What happened to the record player? https://www.anitaowens.net/blog/2016/1/26/the-slide-deck monthly 0.5 2017-05-20 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1453808080205-1K9TW7MJZ4U4WZGHZBKQ/image-asset.jpeg Blog - The Slide Deck Needs Your Attention https://www.anitaowens.net/blog/2016/1/21/the-is-in-data-viz monthly 0.5 2017-05-20 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1453396685504-1LBR135RCCH9P0F50OXK/image-asset.jpeg Blog - The "iz" in Data Viz http://iibstudio.com Space Race https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1453377455046-PA7HD3FNB8XGE8VH9FCJ/5steps.002.jpeg Blog - The "iz" in Data Viz https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1453396354555-H03RBYD13HZ8N22LHQ6J/image-asset.jpeg Blog - The "iz" in Data Viz http://iibstudio.com Financial Times Graphic World https://www.anitaowens.net/blog/2016/1/15/volvoandhyperisland monthly 0.5 2016-01-24 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452816330120-3L07SJ2D1LIKC1S63GXU/image-asset.jpeg Blog - The Volvo Challenge https://www.anitaowens.net/blog/2016/1/4/data-visuals-conveying-your-data-story monthly 0.5 2016-01-24 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1451898269772-RBKZYDMXBH7RQLI1KCXP/Bar+Charts Blog - Data Visuals: How to Convey Your Data Story https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1451898024836-0GH2MO7JL2AL7IZEKXTJ/Scatterplot+Matrix Blog - Data Visuals: How to Convey Your Data Story Scatterplot Matrix using the mtcars dataset in R. https://www.anitaowens.net/blog/2015/12/22/finding-the-story-within-the-data monthly 0.5 2016-01-01 https://www.anitaowens.net/blog/2015/12/22/presentation-presentation-presentation monthly 0.5 2016-01-01 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450777949623-ZOPWUFWRH8E02EQ7A4ZB/image-asset.jpeg Blog - Presentation, Presentation, Presentation! https://www.anitaowens.net/blog/2015/12/20/tko monthly 0.5 2016-03-19 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450776572110-DT7I8IXSR9T73R5GAMV5/image-asset.jpeg Blog - TKO: How to ensure digital strategy success. Total Digital Strategy Knockout https://www.anitaowens.net/blog/category/Data+Projects monthly 0.5 https://www.anitaowens.net/blog/category/Professional+Development monthly 0.5 https://www.anitaowens.net/blog/category/Career+Advice monthly 0.5 https://www.anitaowens.net/blog/category/Digital+Strategy monthly 0.5 https://www.anitaowens.net/blog/category/Business+Optimization monthly 0.5 https://www.anitaowens.net/blog/category/Tableau monthly 0.5 https://www.anitaowens.net/blog/category/Job+Search monthly 0.5 https://www.anitaowens.net/blog/category/Statistics monthly 0.5 https://www.anitaowens.net/blog/category/Forecasting monthly 0.5 https://www.anitaowens.net/blog/category/Digital+Business monthly 0.5 https://www.anitaowens.net/blog/category/Presentation+Skills monthly 0.5 https://www.anitaowens.net/blog/category/Innovation monthly 0.5 https://www.anitaowens.net/blog/category/Continuing+Education monthly 0.5 https://www.anitaowens.net/blog/category/R monthly 0.5 https://www.anitaowens.net/blog/category/Excel monthly 0.5 https://www.anitaowens.net/blog/category/Coding monthly 0.5 https://www.anitaowens.net/blog/category/Data+Storytelling monthly 0.5 https://www.anitaowens.net/blog/category/Data+Analysis monthly 0.5 https://www.anitaowens.net/blog/category/Data+Visualization monthly 0.5 https://www.anitaowens.net/blog/category/Web+Analytics monthly 0.5 https://www.anitaowens.net/blog/category/Personal+Branding monthly 0.5 https://www.anitaowens.net/blog/category/PPC+Advertising monthly 0.5 https://www.anitaowens.net/blog/category/Hyper+Island monthly 0.5 https://www.anitaowens.net/blog/tag/Google+Analytics monthly 0.5 https://www.anitaowens.net/blog/tag/Data+Storyteling monthly 0.5 https://www.anitaowens.net/blog/tag/Gender monthly 0.5 https://www.anitaowens.net/blog/tag/Corporate+Branding monthly 0.5 https://www.anitaowens.net/blog/tag/Good+Reads monthly 0.5 https://www.anitaowens.net/blog/tag/Datasets monthly 0.5 https://www.anitaowens.net/blog/tag/Technology monthly 0.5 https://www.anitaowens.net/blog/tag/Education monthly 0.5 https://www.anitaowens.net/blog/tag/Information+is+Beautiful monthly 0.5 https://www.anitaowens.net/blog/tag/Web+Analytics monthly 0.5 https://www.anitaowens.net/blog/tag/Salaries monthly 0.5 https://www.anitaowens.net/blog/tag/Python monthly 0.5 https://www.anitaowens.net/blog/tag/Command+line monthly 0.5 https://www.anitaowens.net/blog/tag/Google monthly 0.5 https://www.anitaowens.net/blog/tag/Data+Career monthly 0.5 https://www.anitaowens.net/blog/tag/Google+Adwords monthly 0.5 https://www.anitaowens.net/blog/tag/Forecasting monthly 0.5 https://www.anitaowens.net/blog/tag/R+packages monthly 0.5 https://www.anitaowens.net/blog/tag/Stockholm monthly 0.5 https://www.anitaowens.net/blog/tag/IT+Jobs monthly 0.5 https://www.anitaowens.net/blog/tag/Product+Development monthly 0.5 https://www.anitaowens.net/blog/tag/Correlation+Analysis monthly 0.5 https://www.anitaowens.net/blog/tag/Communication+Skills monthly 0.5 https://www.anitaowens.net/blog/tag/Stockholm+Tech monthly 0.5 https://www.anitaowens.net/blog/tag/Data+Storytelling monthly 0.5 https://www.anitaowens.net/blog/tag/R+Programming monthly 0.5 https://www.anitaowens.net/blog/tag/SEO monthly 0.5 https://www.anitaowens.net/blog/tag/Search+Engines monthly 0.5 https://www.anitaowens.net/blog/tag/Tableau monthly 0.5 https://www.anitaowens.net/blog/tag/Marketing+Analytics monthly 0.5 https://www.anitaowens.net/blog/tag/Career+Switch monthly 0.5 https://www.anitaowens.net/blog/tag/Data+Science monthly 0.5 https://www.anitaowens.net/blog/tag/R monthly 0.5 https://www.anitaowens.net/blog/tag/Innovation monthly 0.5 https://www.anitaowens.net/blog/tag/ANOVA monthly 0.5 https://www.anitaowens.net/blog/tag/Analytics-Engineering monthly 0.5 https://www.anitaowens.net/blog/tag/Business+Transformation monthly 0.5 https://www.anitaowens.net/blog/tag/Hyper+Island monthly 0.5 https://www.anitaowens.net/blog/tag/Heatmaps monthly 0.5 https://www.anitaowens.net/blog/tag/Regression monthly 0.5 https://www.anitaowens.net/blog/tag/Digital+Strategy monthly 0.5 https://www.anitaowens.net/blog/tag/Data monthly 0.5 https://www.anitaowens.net/blog/tag/Statistics monthly 0.5 https://www.anitaowens.net/blog/tag/Digital+Business monthly 0.5 https://www.anitaowens.net/blog/tag/Presentation+Skills monthly 0.5 https://www.anitaowens.net/blog/tag/Linear+Regression monthly 0.5 https://www.anitaowens.net/blog/tag/Data+Analysis monthly 0.5 https://www.anitaowens.net/blog/tag/Data+Visualization monthly 0.5 https://www.anitaowens.net/blog/tag/Data+Analytics monthly 0.5 https://www.anitaowens.net/blog/tag/Personal+Branding monthly 0.5 https://www.anitaowens.net/blog/tag/Career monthly 0.5 https://www.anitaowens.net/crimezone daily 0.75 2017-05-06 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450733597393-18NTBD9P8IYJ9HGDS7BS/image-asset.jpeg http://www.crimezone.se - Crimezone Stockholm https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450733597393-18NTBD9P8IYJ9HGDS7BS/image-asset.jpeg http://www.crimezone.se - Crimezone Stockholm https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452949635479-NOZD3RZXUZSCPPOWGMWJ/UKYYV8TEO3.jpg http://www.crimezone.se Crime is an important public policy issue. Police Departments are increasingly using data and statistics to evaluate department efficiency and reduce crime. https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452949617061-QSH6TIXVUATG5J15VU8J/F70E162F8D.jpg http://www.crimezone.se The Swedish Police records and publishes crime reports in real time via their website and Twitter. We decided how interesting would it be to visualize this data in Google Maps as they were happening. Hence, Crimezone Stockholm was born. http://www.crimezone.se https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452949897676-I8WZ8Q0UVUX6J0DS3DGZ/FSPLFPQBCZ.jpg http://www.crimezone.se My role: I learned how to code using HTML5, CSS3, and learned the basics of JavaScript. I also learned version control through the use of GitHub and built my own website hosted through GitHub Pages. I helped my team with the social media management our product and getting the word out to drive traffic to our site.   Additional Roles: Copywriter https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1475992069441-6Y4E3R00ULB92K0XB71Y/Screen+Shot+2016-10-08+at+1.17.22+PM.png http://www.crimezone.se https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1475992098235-2IZ9L1RRLIWJRQG59MTC/Screen+Shot+2016-10-08+at+1.17.14+PM.png http://www.crimezone.se https://www.anitaowens.net/https/vimeocom/140930703 daily 0.75 2017-05-10 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450721174141-3461OT33ERG3H4Q99NZJ/laptop.jpeg Data DJ - Question: What is data? https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450721174141-3461OT33ERG3H4Q99NZJ/laptop.jpeg Data DJ - Question: What is data? https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450781343346-GTG582UB63L1EB46XBHE/image-asset.jpeg Data DJ - DataDJ: "Explores All the Possibilities of Data" What is data? Data is an amount of raw information in any form that lacks meaning, but when processed, it has the potential to create valuable insights. What is one of the biggest challenges of data? " It requires a lot of resources for all employees to embrace the data, in terms of methods and technical competence." Our focus: How might we make data the glue between different departments. Our solution: A collaboration tool for gathering data between departments that will engage and empower employees to embrace data. https://vimeo.com/140930703 My Roles: Researcher | Concept Developer | Business Strategist | Copywriter https://www.anitaowens.net/apoteket daily 0.75 2016-04-09 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452948878720-18KXOOGIU2WAT6UFLXRK/1.001.jpeg Apoteket.se As the largest pharmaceutical company in Sweden, Apoteket is well-known for it's promise of providing quality services and products to customers both off-line and on-line https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452948878720-18KXOOGIU2WAT6UFLXRK/1.001.jpeg Apoteket.se As the largest pharmaceutical company in Sweden, Apoteket is well-known for it's promise of providing quality services and products to customers both off-line and on-line https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452948914543-DRZ9PGVTE0V63RX3LS12/33.001.jpeg Apoteket.se Our challenge was to analyze customer behavior, devise a new e-commerce digital strategy, and increase conversion rates. https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1458712616303-IZJF3MLB4XBSLEG70E3D/Winter.Assessment.001.jpeg Apoteket.se - Apoteket: How can we increase conversion rates? My Role: Conducted a market analysis, researched competitors, and my findings were instrumental in developing a new concept service that would increase Apoteket’s market share. Technical Tools & Skills: Google Analytics, Data Mining, & Market Analyst Additional Roles: Web Analyst | Concept Developer | Business Strategist https://www.anitaowens.net/volvo daily 0.75 2016-04-09 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452951067986-JUIVAGD1O0O7JNJ68AXL/Volvopic_Page_03.jpg Volvo: Made by Sweden - Hyper Island Transforming the Automobile Industry https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452951067986-JUIVAGD1O0O7JNJ68AXL/Volvopic_Page_03.jpg Volvo: Made by Sweden - Hyper Island Transforming the Automobile Industry https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452945890418-NT6TYE9QVYFHMPW7TQ1O/Volvopic_Page_01.jpg Volvo: Made by Sweden Our challenge was to explore innovations focused on mobility and luxury that can deliver a new service revolved around Volvo's cultural legacy while transforming Volvo's business of today into the global business of tomorrow. https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452946929225-2P9X2L4O0ZOVR67K42LL/Volvopic_Page_02.jpg Volvo: Made by Sweden Our team created an innovative service at the intersection of artificial intelligence and mobility utilizing cutting-edge sensor technology and software. https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1452946168165-7610VXACGGW8ELV4W3G5/Volvopic_Page_06.jpg Volvo: Made by Sweden Our new service was designed to bring value to the brand and strengthen Volvo's commitment to driver safety and well-being. https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1458713064748-BR6E61LWTCIJ6GUR2KMH/12528311_10153176624626876_1727468746_o.jpg Volvo: Made by Sweden My role: Data Analyst Researched and analyzed data in order to create a new business model for Volvo. It was my insight into crash data statistics that led our team to develop a data driven next-generation service. Technical Tools & Skills: Excel & Data Mining Additional Roles: Concept Developer | Copywriter & Editor https://www.anitaowens.net/co-gerd daily 0.75 2016-05-15 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1463303578873-7CMV8P68L4CWJUH51F8Z/Slide01.jpg c/o Gerd - Business Optimization Project     https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1463303578873-7CMV8P68L4CWJUH51F8Z/Slide01.jpg c/o Gerd - Business Optimization Project     https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1463303607143-DFV18DJ7MWFN5DXWJTKX/Slide05.jpg c/o Gerd - What do the data tell us? Role: Digital Analyst and Project Manager Analyzed 18 months of historical revenue and sales performance e-commerce data to determine the top performing traffic acquisition channels and measured KPI's. Applied advanced segments to the data. Visualized trends/insights, outlined actions to optimize conversion through paid and non-paid channels while lowering customer acquisition costs, improving digital marketing efforts and the customer experience. https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1463303658453-O86VQOWB0IYZKIQRGPEK/Slide18.jpg c/o Gerd https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1463303661375-767WWHBIWBD1HN7RPX61/Slide19.jpg c/o Gerd https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1463303714606-97ENLEQNICP6XHSEWI62/Slide35.jpg c/o Gerd https://www.anitaowens.net/home-miller daily 0.75 2025-05-09 https://www.anitaowens.net/home daily 0.75 2020-05-16 https://www.anitaowens.net/about-me daily 0.75 2019-07-30 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1450776051673-PXPN6E3OIKC0KVZKY9DG/image-asset.jpeg About Me https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1451396782195-IZBNQ6TEA7MQ3FI4RVEA/beach.jpg About Me https://www.anitaowens.net/certificates daily 0.75 2017-04-29 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1493484839793-M7TRZ9OPRMKNTXI750RE/Coursera+pythonlearn+2017.jpg Certificates https://www.anitaowens.net/articles daily 0.75 2019-04-14 https://www.anitaowens.net/cv-page daily 0.75 2021-12-26 https://www.anitaowens.net/project-marketing-campaign-optimization daily 0.75 2021-12-26 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1640451923708-4P9G8EKUQUZ7TOZ1Y8R5/unsplash-image-yktK2qaiVHI.jpg Marketing Campaign Optimization https://www.anitaowens.net/bio-owens daily 1.0 2022-01-21 https://images.squarespace-cdn.com/content/v1/5676a977a128e6372fa7dff8/1640449123760-F7IUXITU522N1FX1PPLR/unsplash-image-ukzHlkoz1IE.jpg Home - Hi there and welcome. I’m Anita. Tech-obsessed, Stockholm-based analytics professional and data translator. I love learning new technologies, statistics, machine learning and the power of data. When I’m not busy with work and life, I enjoy teaching and writing about data visualization, data analysis & programming.